Congratulations to Client Play-it Health on Receiving Startup Funding at Denver Based Prime Health’s 2015 Digital Health Challenge Partnered with Colorado Health Foundation

Twentyseven Global client, Play-it Health, has recently been awarded funding from the 2015 Digital Health Challenge. The challenge is one of the largest contests of its kind in the nation and was founded in 2014 by Prime Health. The challenge connects early-stage digital health companies with Colorado healthcare leaders. Play-it Health was one of eight Digital Health Challenge startup finalists given the opportunity to pitch to investors at the shark-tank event in front of an audience of approximately 575 spectators. These pitches were the pinnacle of over three months of mentoring and coaching. Winners were awarded a portion of $150,000 in funding, which was provided by the Colorado Health Foundation, along with the opportunity to pilot their product at a host healthcare site, to participate in market trials and the ability to network with influential industry leaders.

According to Jeffrey Nathanson, CEO of Prime Health, “We have set our sights on making Colorado No. 1 in the nation in digital health. The enthusiasm and engagement of these host institutions for this year’s competition proves the state has what it takes to hit this goal by 2020.”

Play-it Health was founded by Dr. Kimberly Gandy, a Stanford and Duke trained cardiac surgeon and scientist and also a graduate of the Iron Yard Digital Health Accelerator, considered one of the top five digital health accelerators. Play-it Health is a digital healthcare application that helps patients accurately stay on track with their medical plan. The Twentyseven Global team, including Steve Roatch, CEO of Twentyseven Global, who is also an investor, worked with Kim’s team to create the digital health mobile application Plan-It Med through its startup program Factory 27.


Play-it Health was inspired when Gandy recognized that patients were having trouble engaging and adhering to their ­medical regimen. The Plan-it Med app provides reminders and education so that users can improve health engagement. Users can receive reminders for medications and multiple other health elements and have the chance to accumulate points that can be redeemed for retail purchases.

In addition to the Digital Health Challenge, Play-it Health was one of three startups selected to pitch at the Sharkless Tank event at Denver Startup Week. According to Denver Startup Week, the Sharkless Tank event was an hour long event featuring three investment ready companies who pitched to a panel of angel investors. Denver Startup Week took place Sept 28 – Oct 2, 2015, and boasted a record breaking 10,000 attendees. Play-it Health has also had the opportunity to pitch at Health 2.0 in Silicon Valley, arguably the most sought after digital health event of the year, along with numerous follow up invitations to pitch at other competitive health events. In the past month, Play-it Health has received two other offers for paid pilots and next month will be presenting to the Florida Hospital Association system administrator.

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