El Centro recently became the first Hispanic nonprofit in Kansas City to launch mobile giving after jumping on board with RAZ Mobile, a mobile fundraising platform developed by Twentyseven Global.
According to a May 2013 survey from the Pew Internet & American Life project,three out of five Hispanic mobile users reporting that they mostly went online via their mobile phones.
Dale Knoop, CEO of RAZ Mobile, said in a press release, “Most nonprofits are seeing increased mobile traffic, but 84 percent of those have non-optimized donation pages for mobile phones. El Centro recognized this and decided to take action rather than continue to miss potential donors. By using RAZ Mobile, El Centro donors will have the ability to make gifts in 20 seconds or less on a phone, tablet or PC.”
Amber Hackett, director of resource development at El Centro, said, “Nonprofits suffer from the refusal of major text-to-give providers to work with many nonprofits. The Latino population has tremendous buying power and a strong inclination to give back to their community. El Centro can help thousands of potential Latino donors in the Kansas City metro area alone with RAZ Mobile. The impact will be infinite since every dollar we raise supports services to the Latino community.”
Congratulations to El Centro and RAZ Mobile! We’re proud to support such an inspiring cause.