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Tag: cio

Why Mobile App Development Should be a Collaborative Effort Between CMOs, CIOs and CTOs

  Traditionally, when a brand decides to pursue mobile app development, the process begins with a CIO and/or an IT department. However, this way of thinking is quickly becoming outdated. A mobile app is now a key component of the digital customer experience. In fact, according to Computer Weekly, digital marketing took up an additional […]

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