Knowledge Gathering (Discover)
The most critical part of the design and development process is understanding the product and the audience for it.
Utilizing user interviews, we gather feedback from existing or potential users to identify challenges they face with the application. This provides greater insight into how the product needs to be designed in order to address user behavior and pain points.
Our designers work directly with our business analysts in defining user stories to ensure a full understanding of the application, both in the immediate term as well as into future sprints.