Have Your Cake and Eat It Too – A Balanced Approach to Tenant-Specific SaaS Customizations

The development and deployment of SaaS (Software-as-a-Service) solutions have become more streamlined with cloud platforms like AWS. However, for any given SaaS solution, the complexity of delivering a unified yet customizable experience for tenants can become a challenging balancing act. The dilemma of developing tenant-specific features becomes even more pronounced for SaaS companies that have migrated from a traditional software model.

The Challenge of Version Uniformity vs. Tenant Customization

The saying, “if you’re not moving forward, you’re falling behind”, rings true for any SaaS organization- adaptation and innovation are core to survival and growth. The hurdle is to avoid divergence in versions to maintain operational efficiency and innovation pace. Any deviation leads to complications in customer management, support, and, ultimately, impacts the SaaS business model negatively.

The core challenge is to introduce tenant-specific customizations without creating a fork in your product, undermining your agility and operational efficiency. Let’s explore how this can be adeptly managed while harnessing AWS cloud capabilities.

A Balanced Strategy: Feature Flags

One effective approach to tackle this challenge is the use of feature flags. Feature flags allow application developers to execute multiple paths in a common code base, enabling or disabling different capabilities at runtime. In the context of AWS, this can be integrated seamlessly within your CI/CD pipelines for rapid development and deployment.

Here’s a step-by-step approach:

  1. Define Customization Needs: Understand which features are most likely to be needed on a per-tenant basis.
  2. Integrate Feature Flags in Development: Use a feature flagging service or build one into your code base.
  3. Tenant Configuration: Correlate each feature flag to a tenant configuration option which can be evaluated at runtime.
  4. Test in AWS Staging Environment: Use AWS’s robust testing environment to see how these feature flags perform in a real-world scenario.
  5. Deployment and Monitoring: Once confident, deploy these flags and monitor their performance using AWS CloudWatch or similar services.
  6. Selective Activation: Based on tenant needs or tiers, selectively enable or disable flags without disrupting the overall codebase.

Navigating Complexity: Best Practices

Feature flags can quickly become a double-edged sword if not managed carefully. Too many flags can lead to a complex and unmanageable system. Here are some best practices:

  1. Limited Use: Feature flagging should be a limited practice, permitted only in unique scenarios where a client use case is obvious. This will avoid one-off customizations being viewed as a sales tactic.
  2. Documentation: Maintain clear documentation of what each feature flag does within the system.
  3. AWS Services to Aid: Utilize AWS services like AWS Config for tracking configurations and AWS Lambda for automated flag toggling based on pre-defined conditions.
  4. Periodic Review: Continuously assess the utility of existing flags and retire those that are no longer necessary.

By skillfully using feature flags and employing best practices, you can ensure tenant-specific customizations are manageable and beneficial. The end goal is to maintain a balance between customization and uniformity, a challenge made easier by the scalability and adaptability of AWS cloud services.


Founded in 2008, 27Global designs, builds and operates software, cloud and data solutions for businesses of all sizes. The perfect pairing of a local leadership with offshore pricing, 27Global has the business acumen to understand your vision and the expertise to build your solution. To learn more, visit 27global.com or connect with us on LinkedIn and Twitter.

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