What the CIO-CMO IT Spending Transition Means for Collaboration and Innovation
At the beginning of 2012, Gartner made headlines with its prediction that by 2017, CMOs will spend more on IT than CIOs. Since then, it seems like everyone has weighed in on this prediction, with some agreeing, some disagreeing, some piping in with the thought that it doesn’t really matter who does the IT spending […]
